SKOL BREWERY LIMITED
Job Description
Duties and Responsibilities
General
• As primary contact for the zone, Field Manager ensures adherence to
recommended prices across the entire channel, fostering a successful picture. His
commitment enhances overall performance and market presence cohesively.
• The role is responsible for executing SBL’s distribution and trade marketing
strategies, driving consumer engagement, and enhancing the company’s
competitive position.
• The Field Manager oversees team performance in assigned territories, ensuring
efficient workflows, timely deliverables, coaching for high performance, and strict
control over commercial activities to meet deadlines and targets.
Monitoring
• Track daily sales volumes and values for both the sales force and distributors.
• Monitor commercial execution KPIs (e.g., visibility, NND, visit frequency, Picos
rate).
• Measure premium brands as a percentage of total volume.
• Oversee the execution of conquest plans for POS and wholesalers.
• Ensure data integrity and optimize the use of the SAS system for distribution
management.
• Understanding/ Usage of Distributor management system.
Team Management
• Communicate sales targets to sales representatives and distributors.
• Enforce company regulations (safety, conflict of interest, working hours, etc.).
• Share essential information for effective regional implementation.
• Identify talent and address underperformance.
• Develop classification criteria aligned with RTC and Trade Marketing Strategy.
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• Maximize consumer activations in outlets through SBL Sales Reps.
• Conduct monthly performance reviews and market intelligence activities.
Coaching (with the support of the sales capability manager)
• Upskill sales representatives through individual and group training.
• Reinforce sales methodologies (7 steps of the call, data accuracy, selling-out
strategies, 5Rs of Trade Marketing, reporting framework).
• Ensure excellence in Picos (availability, visibility, FIFO, planogram compliance).
Distribution management
• Oversee the execution of Joint Business Plans (JBP) with support from the
Head of Field Management, sales representatives, and RTM manager.
• Support distributor development to improve area coverage and operational
management.
• Optimize route-to-market strategies and increase sales through distributors.
• Always maintain a minimum of three working days’ stock.
• Ensure strict adherence to recommended pricing for products and empties.
• Participate in weekly meetings with distributors and the SBL team.
Requirements
KNOWLEDGE, SKILLS AND ATTITUDE
Knowledge Required Level
1. Route to market
2. Beer market and environment
3. Trade Marketing
4. Product Knowledge
5. Logistics
6. Retail Classification
7. Horeca approach
8. Brand Marketing & Brand positioning
Skills Required level
1. Cycle Planning
2. Sales and Operations Planning
3. Merchandising Techniques
4. Coaching & adaption
5. SAS – Database Management
6. Financial – margins
7. Influencing
Deadline will be on the 22nd May 2025
To apply for this job please visit qsourcing.zohorecruit.com.