JOB DESCRIPTION
Company Name: AFRICAR Ltd
Job Title: Sales and Marketing Coordinator
Position Overview:
We are seeking a highly skilled and driven Sales and Marketing Coordinator to join our team, supporting three sister companies: Africar Ltd (a car rental service), Afrix Tours (a tour company), and VWines (a wine distribution company). The successful candidate will be responsible for developing and executing marketing strategies to attract new clients, particularly through online channels, and expanding our market presence across all three businesses.
Key Responsibilities:
- Digital Marketing & social media: Develop and manage comprehensive social media and digital marketing strategies for Africar Ltd, Afrix Tours, and VWines. Increase brand awareness, engagement, and lead generation through targeted online campaigns.
- Client Acquisition & Business Development: Actively work to attract new clients for all three companies, with a focus on building a strong online customer base. Leverage online tools, content marketing, and advertising to drive inquiries and conversions.
- Partnership Development: Identify and approach potential institutional partners and organizations within Rwanda, particularly those we are not currently engaged with. Build long-term relationships that create new business opportunities.
- Market Research: Analyze market trends, customer behavior, and competitive offerings to recommend actionable strategies for reaching untapped customer segments.
- Content Creation & Campaign Management: Work with the team to create compelling marketing campaigns, promotions, and materials that align with the brands’ objectives. Ensure messaging resonates with target audiences across all platforms.
- Client Relationship Management: Provide excellent customer service and maintain strong relationships with both new and existing clients, ensuring a positive brand experience and fostering repeat business.
Key Qualifications:
- Proven experience in sales, marketing, or business development, ideally within the tourism, car rental, or wine industries.
- Strong expertise in digital marketing, including social media management, content creation, and online lead generation.
- Excellent communication, negotiation, and networking skills.
- Ability to work independently across multiple brands, managing time effectively to meet business goals.
- Proficiency in both French and English is preferred.
Why Join Us?
This is an exciting opportunity to work with three growing companies, Africar Ltd, Afrix Tours, and VWines, each with unique markets and potential for growth. We are looking for a proactive individual who can develop and implement strategies to generate online business and bring in new clients for each company.
If you’re passionate about marketing, results-driven, and eager to make an impact, we would love to hear from you.
Note: The deadline for the application is no later than Friday, October 4th 2024.
Only shortlisted candidates will be contacted
To apply for this job please visit qsourcingservtec.applytojob.com.