QSSR-DDM-DIRECTOR OF DESTINATION MARKETING

                                                                      
                                                         Job Specification

Client: Rwanda Convention Bureau
Job Title: Director of Destination Marketing    
Location: Kigali, Rwanda

Key responsibilities

• Oversee RCB’s overall data-driven DMD strategy, implementation and budget
• Drive MICE Revenues through Destination Marketing (DM) activities
• Increase international awareness of Rwanda as a preferred destination to host regional and international MICE Business.
• Approve DM campaign ideas
• Use data to analyze the success & impact of DMD strategies according to objective and targets
• Advise RCB Management on investment opportunities in the conference/events industry
• Advise RCB Management on communications, PR and media engagements 
• Increase MICE industry actors’ involvement in the promotion and attraction of MICE business to Rwanda.
• Review and approve all DMD reports 
• Provides constructive and timely performance evaluations.
• Direct report to the Deputy CEO

Qualifications and skills

• Minimum of a master’s degree in marketing, Business Administration, or Tourism. 
• At least 10 years of relevant experience in marketing, and sales with a minimum of 7 years in a senior leadership role, preferably in the MICE industry or a similar sector. 
• Strong analytical skills and the ability to use data and analytics to make strategic marketing decisions. 
• Proven experience in developing and implementing successful marketing strategies that have led to an increase in revenue and business growth.
• Excellent understanding of the MICE industry, and the ability to generate revenue through sales and marketing strategies. 
• Excellent communication and interpersonal skills with the ability to liaise with partners and stakeholders and work collaboratively with team members. 
• Ability to think creatively and innovatively to differentiate the destination from competitors. 
• Proven experience in team leadership and the ability to manage and motivate employees toward achieving objectives.
• Strong understanding of Brand Development/Awareness strategies
• Fluent in English and Knowledge of French and Kinyarwanda is an added value.

Note: The deadline for the application is no later than Tuesday, December 10^th 2024. 
          Only shortlisted candidates will be contacted